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How to hire a rockstar PM in deep tech (and filter out the mediocre ones)

How to hire a rockstar PM in deep tech (and filter out the mediocre ones)

In a company where technical complexity is high, hiring a great Product Manager is tough. It takes time. It takes method. Nobody wants someone who’ll just "do the job." You want someone who will actually move things forward. Someone you can rely on. While avoiding wasting time
19 May 2025 7 min read
My GenAI-first method to validate a product that only exists in my head
Article

My GenAI-first method to validate a product that only exists in my head

Creating a product is easy. Creating a product that people actually want is another story. When an idea for a new product comes into my head, before writing a single line of code or designing a single screen, I run it through a simple method to confront an early-stage concept
07 Mar 2025 7 min read
How putting users first reshaped an entire industrial group
Article

How putting users first reshaped an entire industrial group

This article is from my blog. If you're interested in how software is reshaping the industrial and hardware worlds through product thinking, feel free to subscribe to my newsletter! In 2017, after my first startup journey, I landed a job as a senior PM in a startup that
08 Nov 2024 5 min read
The daily job of a product executive: unclogging bottlenecks, all day, every day
Article

The daily job of a product executive: unclogging bottlenecks, all day, every day

When people hear "product director", they imagine a grand strategist orchestrating a symphony of ideas. Reality check: most of the time, a CPO is just unclogging organizational bottlenecks all day. Seriously, the job is 90% making sure people talk to each other. From startup chaos to scalable structure
03 Jul 2024 3 min read
From first (Lego) brick to final blow, the ruthless life of a hardware startup
Article

From first (Lego) brick to final blow, the ruthless life of a hardware startup

It took me some time to write this mini post-mortem of my first startup, Kello. But here we are, 12 years after it all began and 6 years after it ended. It's September 21st, 2016. I remember refreshing our Kickstarter page every few seconds, my heart pounding. I
05 Oct 2023 12 min read
What happens to your startup's product team after its acquisition (and how to drive it)
Article

What happens to your startup's product team after its acquisition (and how to drive it)

When a startup gets acquired by a large corporation, the product team faces a unique set of challenges. Having been through this myself as a CPO of a startup that was acquired by one of Europe's biggest companies, here's what you can expect and how to
16 Mar 2023 4 min read
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